Many companies are using additional background information and character reference before hiring a potential candidate. For example, an employer may not want to hire the candidate due to their online presence. Ideally, the candidate should have similar core values as the company’s values, an online investigation helps determine personal and organizational suitability. Social media posts are now being used as additional evidence, visual alibis and as valuable information relevant to court cases. For example, an ex-spouses’s habits can be supported with photographs and status updates posted to social media or geotagged posts can prove that a key witness was in the physical location of a crime as it was being committed. There are court requirements for what and how information is presented to the jury, some of which can’t be accessed without technical understanding and/or sophisticated software, leading to a possible violation of legal ethics. In reality, anyone can dig around to find information on the internet. But without the proper online awareness, training and techniques, it will be time wasted.